[gb] Studio

There have been some rumblings lately regarding the disappearance of some movies (and tv shows) from Netflix streaming and the iTunes store. This article tells us that the culprit is mostly TV licensing deals.

The part that caught my attention is the defense by the film/tv studios: they’re not willing to kill (or even just modify) an existing business model to help out a new one (the internet).

I think they’re missing something critical. I think there is a leapfrog event happening. I skipped right over things like Tivo or on-demand cable (one of the ways a license deal can get something pulled from the net) and I generally no longer watch any form of on-air tv: cable, antenna, satellite or otherwise. If tv/film wants to reach me, it has to be through the internet. And I know I’m not alone.

The insistence of the industry to adhere to their old business models could get to the point that they miss out on an entire segment of their potential audience. A segment that is growing.

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