(emphasis mine)
A pretty good definition. One many companies often forget or don’t understand – even ones that hire me to help them with their branding. They say the ‘b’ word and then get confused when we start asking them how they currently talk about themselves. “But when do we get to the logo?” they ask. The logo alone is a tiny, tiny piece.
Your brand is not your logo, your name, your tagline. Your brand is what people think and say about you; it’s “a person’s gut feeling about a product, service, or company,”… every single interaction between a person and your product, service, or company, shapes and defines your brand.
Eoghan McCabe, Your Brand is Out There
02/23/09
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