Corporateness
03/31/09
A quick realization I had this morning: for better, or for worse, I have zero overtly positive feelings for pretty much all of the large corporations I do business with in my personal or professional life.
What do I mean? Basically this: most of the large entities I do business with exist as road blocks to getting to where I want to go. I don’t get excited about paying my Comcast bill every month. Nor at&t. I feel like the utility office in my hometown (Boulder) wishes I actually wouldn’t buy any water from them. I get the distinct impression my bank and all of my credit card companies would be better off without me as a customer. Same goes with the company that built my car (VW), the one that services it (Gebhardt Auto), It goes on…
Like I said, I’m not sure if this is bad, or if it just is. But for some of the smaller companies, who’s services I use, and who’s people I can actually have non-bureaucratic conversations with, for those companies? I actually look forward to paying them. I want to see them succeed alongside me.
Is it possible for a large company to have this kind of relationship with me, as a customer? Or is that just the price you pay at a certain size?
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