[gb] Studio

I’ve always been a big fan of Futura. I most-recently used it for the titling of the Joy video. For me though, one of the bizarre things about the typeface is that I have to use it by “feel.” I’m not sure I really know how to describe it other than to say there are times it is absolutely perfect for a project, and there are times it makes my skin crawl when I try to force it into something. I can’t think of another popular typeface that gives me this sort of love/hate feeling in practice.

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