Who knows the internal workings of a mag like Newsweek except for themselves. It’s possible the new approach is too late. But it’s intriguing to me that they’re willing to call it out and basically say that what they’ve done isn’t working and they’re going to try something new.
It’s a very public and very on point statement from an industry that has spent a lot of time fiddling while their Titanic sinks. With this new focus, I personally think they’ve got a chance.
…the new Newsweek will no longer attempt to re-report and annotate the week’s events — an expensive, unsustainable approach to making a weekly news magazine. The magazine will not scramble the jets and deploy huge resources to cover a breaking story unless, as Mr. Meacham put it, the magazine is “truly adding to the conversation.” Instead, the reimagined magazine will include reported narratives that rely on intellectual scoops rather than informational ones and pair them with essayistic argument.
David Carr, Newsweek’s Journalism of Fourth and Long
07/06/09
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