[gb] Studio

I’m excited to announce a project I’ve been working on for a while with the very talented Chef Lilly from Bella Cuisine. The project is called: Lilly’s Table and it will feature fresh and creative, seasonal, meal plans on a weekly basis, directly from Lilly herself.

I think Lilly and I first started to talk about her project toward the end of last year, so it has been in the works for a while. This fun little splash page is just the beginning. Be sure to sign up for the email list, or follow @LillysTable on Twitter so that you don’t miss anything.

A couple geek/design notes:

• I’m especially excited to continue exploring the new illustration style I’ve been tinkering with throughout the project. It’s very simple and complex, all at the same time. It’s also incredibly flexible and can go just about any direction that we want.
• Right now, if you hit reload a few times, you’ll notice a few different versions of the background. The plan is to have a bunch of these little randomized touches throughout the site to keep it fresh.
• The main concepts behind the design are to throw out some of the expected web app (or web 2.0, if you will) design constructs and put in place design that is more reminiscent of good print design—all without losing the ease of use that you’d expect in a modern web app.
• It doesn’t happen often, but this is one of my favorite kinds of projects: I get to be hands on and see it all the way through from inception, to branding, to design, to the actual development of the app. It has been a hell of a lot of fun so far, and will continue to be as we go into the home stretch.
• More to come!

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