Swisscom Re-brand
by Moving Brands
08/24/09
The bulk of an entire big brand re-branding effort condensed into just a couple minutes. The work was done by London agency, Moving Brands. You can get some more info on the effort on the Swisscom site.
[+] Open the Meta Bar Tag: branding. There are 12 posts tagged branding. Open the Meta Bar to choose a different tag.
Branding Lilly’s Table – Part 1
The Logo
08/17/09
Last week I launched a splash page announcing the Lilly’s Table project. I’ve been working on it for some time, and part of the plan is to give you all (my 2 or 3 faithful readers) some insight into the process of designing and building a web application from the ground up.
This is one of my favorite types of projects: I’ve been involved with Lilly in everything…
This is one of my favorite types of projects: I’ve been involved with Lilly in everything from the business development side, to the product design, and of course, the actual site design & development. One of the initial design pieces I worked on was the visual brand for the project. In this first post discussing the branding process, I’ll show a bit of the work we went through to arrive at the final logo for Lilly’s Table.
The Man Who Walked Around the World
The History of Johnnie Walker
08/16/09
Basically an extended commercial for spirits brand, Johnnie Walker, this short film, directed by Jamie Rafn and narrated by actor Robert Carlyle is so well executed, I couldn’t resist posting it. I would absolutely love to see a “Behind the Scenes” or “Making Of”. I keep watching it over and over trying to see how much is straight-forward filmmaking and how much is special effects trickery. Regardless, it seems to be shot in one single take. It’s beautiful.
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SyFy Idents
Or, as I like to say, "Siff-eee"
07/03/09
Sorry folks, I still fundamentally don’t understand the reasoning behind the change from “SciFi” to “SyFy”—they lost a single letter, gained some symmetry, but entered mispronunciation hell.
Seriously, look at that word: SyFy. What do you hear? In my head I can only pronounce it as “Siff-eee”, like syphilis. So, hey, if that’s what they were going for, great. Otherwise, I feel like this falls under the category of changing shit because you’re bored, not because it really needs to be changed. Heck, if they’re trying to get away from the Science part of “SciFi”, they would’ve been better off just dropping the “C”: SiFi. That would’ve worked for me.
Also, is that Disney’s magic kingdom popping out that RV?
Or, lack thereof.
I wanted to link to this article, but couldn’t resist quoting Blankenship’s take on the mess.
Holy lack of brand architecture,
Virgin has a lot of logo.
Joshua Blankenship, Virgin’s Branding Strategy
04/15/09
(emphasis mine)
A pretty good definition. One many companies often forget or don’t understand – even ones that hire me to help them with their branding. They say the ‘b’ word and then get confused when we start asking them how they currently talk about themselves. “But when do we get to the logo?” they ask. The logo alone is a tiny, tiny piece.
Your brand is not your logo, your name, your tagline. Your brand is what people think and say about you; it’s “a person’s gut feeling about a product, service, or company,”… every single interaction between a person and your product, service, or company, shapes and defines your brand.
Eoghan McCabe, Your Brand is Out There
02/23/09
Zaca Logo featured on Logo of the Day
02/11/09
Thanks to Logo of the Day for featuring our logo work for Zaca on their site today! You can check out more on the Zaca work we did in our portfolio.
Go Small
Good, I’m not the only one.
01/16/09
I’ve been pitching small, micro-sites to clients for a while. I’ve only had a couple bite and only one of the projects has been commissioned/completed so far, but I’m convinced this is what most small businesses (and even some big ones) should be doing.
More important than letterhead, than a big, whiz-bang site, than a sign on the door (unless you’re retail), than, possibly, even a business card are two things:
- Simple, Clean Logo
- An effectively branded, but simple, small site—hopefully one page.
BONUS: Need some ideas? Check out OnePageLove.com. We’ve had some work featured there.
Brand New: Best & Worst 2008
12/29/08
I think this post is pretty well linked across the webs, but I just didn’t feel right not linking to it myself, on the slight chance the 1 or 2 of you reading my blog missed it. Some good commentary… Enjoy!
PS: Can I just go on record and say that I think the new Animal Planet logo is the biggest large-brand-FAIL of the year? Yep. Would love to know the story behind it.
DesignWeds:
Identity Package Design
Rivendell College Branding & Identity Project
11/19/08
Here’s a step-by-step review of one of our larger ground-up branding/identity efforts (time to look at pretty pictures!).
Out of all the noise, this idea keeps bubbling to the surface for me. Brands, orgs, and yes, even bands: this is how you use the internet to your advantage. But the internet is just the starting point. Everything behind it must be genuine too.
They are part of the community, not just facilitators of the community.
Jason Fried, Hanson: Still at it and more successful than ever
11/10/08
I couldn’t agree more.
The process. What most agencies want to sell you is their process. It’s not a bad thing, but the best designer or agency can understand your situation and tailor their process to you. Often that means stripping it down and saving you money.
(via @lettercult)
Large branding agencies make money by selling lengthy process; evaluation, analysis, consensus, strategy, management…. That’s ok when you need it and have the money, but when it comes to the idea and what it looks like, come to me.
Newlyn, Best Work. Best Value.
11/08/08
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