[gb] Studio

But the web will still be full of arrogant, uninformed, polarizing, self-promoting, controversy-creating content that has ramifications no one wants to own up to. And consequently, the web will still be lacking in common courtesy, humility, and the admittance that most of us don’t know best. Which is sad, mostly because it’s true.

This is why you should hesitate to hire a marketer or salesperson who comes from a successful big company marketer (like Apple or Microsoft). Sure, they ‘contributed’ to the growth of a great brand, but how much? What did they learn? What will they do when they don’t have a one in a million brand and the wind at their back? Or in the case of P&G alum, what will they do when they don’t have billions of dollars to spend on advertising?