Branding Lilly’s Table – Part 1
The Logo
08/17/09

Last week I launched a splash page announcing the Lilly’s Table project. I’ve been working on it for some time, and part of the plan is to give you all (my 2 or 3 faithful readers) some insight into the process of designing and building a web application from the ground up.
This is one of my favorite types of projects: I’ve been involved with Lilly in everything…
This is one of my favorite types of projects: I’ve been involved with Lilly in everything from the business development side, to the product design, and of course, the actual site design & development. One of the initial design pieces I worked on was the visual brand for the project. In this first post discussing the branding process, I’ll show a bit of the work we went through to arrive at the final logo for Lilly’s Table.
