[gb] Studio

The idsgn publication has a good writeup of MTV’s new corporate identity, along with some of the new network ID ads. Honestly, I love what I see so far. I’m excited to have larger brands get away from “web 2.0” (whatever the hell that means) and realizing that you can return to some excellent print-like design in web and electronic media.

Creative Review has another article on it. MTV enlisted Universal Everything to help with the rebrand effort.

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Sorry folks, I still fundamentally don’t understand the reasoning behind the change from “SciFi” to “SyFy”—they lost a single letter, gained some symmetry, but entered mispronunciation hell.

Seriously, look at that word: SyFy. What do you hear? In my head I can only pronounce it as “Siff-eee”, like syphilis. So, hey, if that’s what they were going for, great. Otherwise, I feel like this falls under the category of changing shit because you’re bored, not because it really needs to be changed. Heck, if they’re trying to get away from the Science part of “SciFi”, they would’ve been better off just dropping the “C”: SiFi. That would’ve worked for me.

Also, is that Disney’s magic kingdom popping out that RV?

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