He goes on to talk about making an “investment in space” – I really like that term. The reason most things end up too cluttered is because it’s easier than creating space. Doing the hard work to eliminate, curate, and plan out a good use of space truly is an investment.
Whether you know it or not, you’re designing on a visual budget. How much you’ve got to play with depends on the nature of your content and your audience. Always ask yourself, “how much attention span do I have left to spend?” Don’t get greedy and try to fit more in. You’re almost always on a tighter visual budget than you’d think.






