I think he’s right. A lot of consumers are now looking for craft, longevity, sustainability, and, in a general sense, quality in the products they buy. I’m not usually a fan of romanticizing the past, but in this case natural materials and good craftsmanship often trump shoddy fabrication and synthetics—and more people are starting to seek items produced in this fashion.
There is a resurgence in discovering or rediscovering heritage brands of late — the craftspeople who create items in what’s considered old-fashioned methods: by hand with simpler tools as old as the business itself and with materials that respect the world in which they inhabit.
This is good design.
Naz Hamid, Blades
